Michele Promaulayko

WWK Images.png — digital & print EDITOR, lifestyle AUTHOR, and tv guest EXPERT

Michele Promaulayko is an award-winning print and digital editor, specializing in the wellness arena. Most recently, she was the editor-in-chief of Cosmopolitan, the largest women’s media brand in the world, and the editorial director of Hearst’s Young Women’s Group, which also includes Women’s Health and Seventeen.

About Michele

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what others are saying

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“Michele is the most connected woman in wellness. She knows the content creators, the brand builders, the money makers—and the best part is, she’s all three of those things herself. There’s a reason the biggest companies in the world work with her: She delivers, every time.”

—Dave Zinczenko, bestselling author and CEO, Galvanized Media

“As the founder of a beauty and wellness agency, I’m always in awe (and grateful to) Michele because she runs full-throttle with brands, story angles and products that aren’t mainstream, but that she believes should be. Michele has the ability to get everyone excited when she stands behind an idea.”

—Emily Parr, Founder of POKE PR and HoliFrog

"As a leader, she doesn't just rally her troops, she champions them as professionals and as people. There is no project I have worked on with Michele that I haven't been awed by her ideas and work ethic."

—Jane Buckingham, Founder and President of Consumer Insights Firm Trendera

"Her incomparable knowledge base and experience leading teams both large and small, coupled with her incredibly down to earth personality, make her a woman you want to work with over and over again. She is in a class by herself."

—Whitney Bowe, MD, celebrity dermatologist author of Dirty Looks: The Secret to Beautiful Skin

"Integrity and authenticity are the words that best describe Michele. She's incredibly accomplished, but also incredibly humble."

—David Kirsch, celebrity trainer and wellness entrepreneur

"She knows how to assess every new trend or study and break it down for readers in a digestible way. When she is behind something, you know it is legit."

—Keri Glassman, MS, RDN, Founder of Nutritious Life

"Michele is the best of the best. Her extraordinary taste, ability to mobilize people around compelling issues, and her incredible intellect and vision are among the many talents that set her apart from her peers."

—Liz Bentley CEO & Founder of Liz Bentley Associates

"I have never worked with someone more plugged into the health and wellness scene. She brings an educated vantage point that only experience can yield. A true professional who is on top of her game in every way."

—Robin Shobin, co-founder Halo Sport

"She’s a brilliant editor and writer, a terrific idea person, and a wonderful public face of any brand she supports. I cherished our professional collaboration, and now I'm honored to call her a friend."

—Kate White, best-selling author, speaker and former Editor-in Chief of Cosmopolitan

"Aside from being extremely knowledgeable and well-connected, she's a pleasure to work with—enthusiastic, responsive and willing to go beyond the call of duty. She is an army of one!"

—Anshuman Vohra, Founder of BULLDOG London Dry Gin; Co-Founder, CEO HALO Sport

“Michele is a rare find and unlike any professional I’ve ever met. She has a dynamic personality and an unparalleled ability to get things done, always delivering more than you dare ask."

— Carl Daikeler, Co-founder and CEO of Beachbody

"The ultimate girl boss who’s on top of everything wellness—and my go to when I need a referral to an expert personally."

—Bobbi Brown, Founder of Bobbi Brown Beauty and Evolution 18

"A versed authority in wellness and female empowerment, Michele knows how to build brands better than anyone I know. And she never loses sight of her authenticity, which is critical when communicating with the modern consumer."

—Laura Frerer-Schmidt, Former Publisher of InStyle and Women's Health

Check out my work

I have appeared regularly as guest expert on national shows such as Good Morning America, Today,The Doctors, and more.

watch my reel

BRANDS I HAVE WORKED WITH + ADVISED